Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

355 Pages · 2009 · 2.78 MB · English
by Mike Schultz & John Doerr
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“ You miss 100% of the shots you don’t take. ” ― Wayne Gretzky
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