Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

315 Pages · 2018 · 5.92 MB · English
by Patricia Rossi & Nina Krey (eds.)
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“ The beauty of a living thing is not the atoms that go into it, but the way those atoms are put together. ” ― Carl Sagan
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