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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

206 Pages · 2016 · 1.55 MB · English

by Jean-Noël Kapferer

“ The beauty of a living thing is not the atoms that go into it, but the way those atoms are put together. ” ― Carl Sagan

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